Free-to-play, the intrinsic model of online games?

Posted on 06/14/2010

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Free-to-play is gaining ground in the universe of hardcore MMO games. Lord of the ring online will be free-t- play this autumn, the Turbine MMO wants to follow the success of Dungeons and Dragons who have more subscribers since it is F2P. Quoted from Softpedia, Jim Crowley, who is the president and Chief Executive Officer of Turbine, stated that « The popularity of DDO validated the extraordinary demand by gamers for quality entertainment they can experience at their own pace and within their budget ». The business model is quite simple: the game is provided for free and allow hardcore players to buy items and gain accelerated experience through micro-transactions. Plusher THQ, Company of heroes online will be free to play too and will rely on microtransactions which will be in the form of special units and upgrades. The model wad fully tried and tested with popular games such as Runes of Magic edited by Frogster Interactive Pictures AG. Atlantica online by Ndoors surfs also on this model. Shaiya by Aerla Games and Entertainment is well appreciated by gamers. In a press release on the 07.06.2010, Nexon America announced that it has three next-generation free-to-play games – Vindictus, Dragon Nest and Dungeon Fighter Online. Could F2P be the intrinsic model of MMO or even of all online games? World of Warcraft still rules in this domain with 11.5 millions of players and it is a pay to play game…

Check these articles :

The-Lord-of-the-Rings-Online-Goes-Free-to-Play-in-the-Fall/softpedia

free-version-of-company-of-heroes-arriving/USATODAY

Nexon press release

Gamasutra/Study_FreeToPlay_Industry_To_Reach_7_Billion_By_2015

Check the games:

Runes of Magic

Company of heroes

Atlantica online

Shaiya

Dungeons and Dragons Online

Want to know more about:

Frogster Interactive Pictures AG: The Frogster group is a Berlin-based, listed publisher of online games. Frogster focuses on the marketing and operation of virtual worlds, so-called massively multiplayer online games.*

Turbine Inc. : Turbine, Inc. is a premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities.*

THQ : THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices.*

Ndoors : Founded in 1998, the Korean studio Ndoors is characterized by production of atypical massively multiplayer. In 2006, the studio launched GoonZu Online a MMORPG gameplay which won several awards.
In early 2008 NDOORS Corporation launched Atlantica Online. Again, the game will be awarded in Korea and widely distributed throughout the world.

In May 2010, we learned that Mun-Seong Kwon, founder of the studio Ndoors, sold his shares to the Nexon Group, which acquires 67% of the development studio. Ndoors passed then under the control of Nexon, who intended to expand its catalog.

Aerla games and Entertainment : With a community of 12+ million members, offices in both the United States and Germany, and a diversified portfolio of MMO games, Aeria Games is one of the fastest growing publishers of Free-to-Play online games.*

* source: official website

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