Kid friendly MMOs. KingsIsle Entertainment : “10 million wizards have registered to play Wizard101”

Posted on 07/06/2010


Since its launch in September 2008, more than 10 million Wizards have registered to play Wizard101. In Wizard101, kids and families enter the magical world of Wizard City as student Wizards setting out to hone their Wizard skills, cast spells and summon powerful creatures to fight evil forces. The characters and worlds of Wizard101 are influenced by literature, history and pop culture, giving the game a depth and quality appreciated by families and players of all ages. KingsIsle Entertainment in Wizard 101 immerse players in an extensive magical 3D world in which they team up with friends and carry out a quest to restore the balance of good and evil at Ravenwood College. Collectible card-style duels come to cinematic life as players practice their spells against fellow and rival students. There are more than 101 collectible spells summon zany creatures such as Humongofrog, Evil Snowman and Stormzilla. Players can access seven different schools of magic, each with its own unique style and storyline. Many witty scenarios and characters based on history, mythology and pop culture. Magical pets like tiny dragon or flying pig can be adopted. Puzzles and mini games challenge the players to earn items or refill their magic points and new outfits and accessories can be earned for the player’s customizable avatar. Wizard 101 is what we could call a kid friendly MMO. Kid friendly MMOs are generating more and more interest among parents who are more and more worried about their children playing. Kid friendly MMOs are a good way for developers to attract kids and to have “loyal” players. Children can quickly turn into hardcore players of an MMO. By adapting its play to kids and by being a “family-friendly” game, Wizard 101, with its safety feature and functions, is targeting the tween market by tackling the potential fears of parents and by giving a game where all the family can play. Wizard 101 wants to be a game where kids and parents play together, allowing them to create new links while playing. This second aspect could be seen as an important “selling point” for Wizard 101. Seducing parents may be a key to success for kid friendly MMOs… as well as captivating game of course. For the moment KingsIsle Entertainment expects rapid growth to continue for the foreseeable future.

Want to read more about Wizard 101:

KingsIsle/ Wizard 101 Press release

Check the game:
Wizard 101

Want to know more about:
KingsIsle Entertainment was founded in 2005, with operations in the Dallas area and Austin. It is creating online entertainment offerings that are innovative, compelling, uncommon and of high quality. They have brought together a team of highly creative, energetic, accomplished and skilled professionals to develop these exciting projects. Their team consists of individuals with unique and in-depth experience in the development of video games, online environments, communications and commercial software.

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